Are you looking for creative ways to improve your Facebook marketing?
Facebook continues to be the social media platform of choice for many businesses.
Find out the hottest marketing tips businesses need to know today
1: Leverage videos more effectively on Facebook.
hottest tip is for those who sell products or services on their websites and have Like buttons attached to them:Â Share videos, not just still images!
If you have a video of this specific product or service, you can make the stories published a lot more appealing!
You have a fan page for your business, so it stands to reason you’ll want to publish your posts during business hours, right? That’s partially true. However, you may be missing out on reaching a huge portion of your fans by not posting outside business hours!
So experiment with posting during early morning periods (4 am-7 am ET), late evenings (10 pm-12 am ET) and on weekends. Thentrack what type of response you get. Don’t just try it one time and stop; mix it up each week. For example, let’s say you currently post on your fan page twice a day—make one post during business hours and the other post either early morning or late evening.
Visual marketing is winning. Â Sharing photos is still the best way to get interaction. Â Photos are more visible than sharing a link and take up more space in the newsfeed than any other type of post.
You want content from your page to reach your fans. However, because your content is competing not only with other businesses, but also with all of your fans’ friends, most of your content won’t likely be seen in your fans’ newsfeeds.
It’s always great to have a big response when rolling out a new product.  Whether that product is an information product or a physical product, involve your fans in designing an element of it.
As close to the product launch as possible, ask your fans for their input.  Create a sense of urgency by sharing that you are making a final decision shortly and need their input now.  If appropriate, include photos of the possible choices.
When you launch the product, thank them for their input and share what you decided on.
Facebook allows page admins to schedule a post to be published at a later time. This type of functionality has previously been available through third-party publishing platforms, but is now accessible to everyone in the native Facebook environment.
Given the continuing unresolved reports that posts scheduled via third parties sometimes receive lower exposure in the newsfeed, there may be reasons to consider using this tool.
Using the scheduling tool can help ensure your messages are delivered at the optimal time to reach your audience, especially when used in conjunction with the location targeting feature.
Facebook is a friendly network where people connect with people. If you’re not using Facebook for your personal profile, you’ll never really understand user motivations.
Most businesses grossly underestimate the amount of work it takes to be successful on Facebook.
Your strategy should start with an honest answer to this question: “Do we have a company that consistently generates content that people will want to share and discussor could we become that company?”
Understanding the implications of this answer will help guide your Facebook presence.
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